Friday, January 27, 2006

Computer Consulting: Making Your Sweet Spot Clients Happy

Sweet spot clients are those companies with 10-50 PCs and 1-10 million in revenue. These companies can provide you with constant income throughout the year since they are not large enough to need an in-house IT department. Your sweet spot clients have four important needs that you will need to meet in order to keep them happy.

Clients’ Top Four Needs

1. Response Time

Quick, consistent response times to all their needs. Some clients may desire 24-hour service, but most will be happy if you simply return their phone calls quickly.

2. Knowledge (Business and Technical)

Sweet spot customers want knowledgeable help, but you don’t necessarily need the highest levels of training as these clients are not likely to know the difference.

3. Customer Service

Once again quick response time is imperative. Technicians should also be helpful and friendly so that customers feel at ease when they are in the office.

4. Price/Value

Clients are not choosing your consulting firm based solely on price; instead, they are weighing your price with the value of your services, so offer a variety of services to improve their security as well as repair their equipment.

When working with your sweet spot clients, meet these four needs, and you will have loyal customers for years to come. Learn more by reading the full article, Computer Consulting Businesses: What Your “Sweet Spot Clients” Are Looking For, Part One (link above).

Added by Computer Consulting Kit

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