Sunday, April 24, 2011

Tweet insurance in the works

A growing number of Facebook messages, tweets and speed on the highway of information, some Crash and Burn. But in contrast to the pilot who was trapped in a car accident or careless Facebook messages back problems Tweets have not traditionally been a safe deposit for them. Maybe soon.

Malcolm Randles, cyber security for the oven, a subsidiary of Lloyd's of London issues, said broker in Canada closely the trends in social media and begin to cover the cost of premiums unruly. , We have a way of feeling, try this (is) to work, said Randazzo. , It 's very new in Canada. Office than their counterparts in the U.S. and many in order to promote this sector.

As employers increasingly like Facebook and Twitter used for product marketing, customer communication and information gathering to be held on legal issues, open to legal and reputational risks. And where there is a risk, no insurance. Using the media in corporate communication, and action on issues of privacy, infringement of intellectual property and the potential for libel.

Responsibility is assumed by many companies is not clearly defined guidelines and the letter seems that social networks, said Eric cones insurance lawyer based in Vancouver with cones Folick Wallace LLP. My boss is a fat cow tweet is very common, he said. But the stupid people who say they work, and his boss, who is tweet;.

The legal consequences may influence both finances and reputation. ; We have seen people individually - the head of a fat cow of action against the person, said Cone. I also saw that the companies act, because in terms of the likelihood of a trade, suddenly became virus negative.

This is something that many celebrities have found the hard way. The fashion designer Kenneth Cole has caused public outrage after tweeting during the riots in Egypt, millions in a storm of rumors in Cairo that they hear our spring collection is now available online .. , Singing the collection are available, but it was about five hours later, after an apology from the makers of Facebook has been deleted.

I wanted to apologize for insensitive Tweet my sadness about the situation in Egypt, to read, improve. I have dedicated my life to social problems and decline in terms of my attempt to free people from oppressive figure breaks the atmosphere was completely inadequate and insufficient.

Despite the apology through Twitter, the public has already weighed in tweet crime. ; Lavatory so boring? Guantanamo our new spring collection, and read a tweet deliberately offensive, and another said, rolling through Germany? Gestapo our new store in Berlin! U.S. singer Courtney Love has had more than five hundred thousand dollars to pay a designer to match Texas in 2009, 40,000 students.

Love has also posted comments on his MySpace blog designer. The designer presented the process with love and not five singers, designers decided that the authorities destroyed his reputation and brand, even love, that pays defended his actions, saying that sales were Fashionista them out.

Cone said that now that the question of media coverage is mainly for businesses. But while the traditional insurance could result in exposure to the media, most of the measures in force before the advent of this technology, and therefore have their limitations. Coni said contributions to cover the use of the media are all over the map, depending on the size of the company.

He said that large companies will be about $ 100,000 policy pay $ 10,000,000, which protects against data loss and liability, even if small businesses, which pay much less. individual insurance coverage during the five years;

Cone said he was only a matter of time before companies offer personal lines of insurance for the use of social media, such as car insurance for drivers. I think it's finally time for the people, said Cone. Probably about five years. As the world turns more and more forms of these forms of communication, but more traditional, I think it's inevitable.

But the fact that companies or individuals, the insurance will not be willing to buy sell. Randazzo, that officials do not always include everyone. , If you have a bag full of money and he told me, I know absolutely nothing of social media. Launched a new website for life. I am very concerned that they do not recover their money, he said.

If you turn around and says that we have three lawyers involved discuss each comment prior to publication and that all that is written in the operation of 'tree, until proven, and then download once, we believe that kosher - (a) a very different argument;. Randazzo tweets legal consequences and unruly Internet has to ensure that companies have all the employees and the public comment before considering their ads are thrown forward.

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