Monday, April 25, 2011

Google Quality Rater: The End of SEO or a new beginning?

If the auditor knows the quality of Google SEO? The idea that a review of the operation of the site or the auditors may decide SEO subjective quality of (working title for the search engines), to clean up sites or threat of punishment is a disappointment to those who are forced to compete for search engine positioning.

While search engines use sophisticated algorithms to find the most relevant sites are far from perfect, and often persecuted, or improvement of an increase in human being (the quality of research of the jury), in the general classification of the variables in left. In 2009, Google had ordered more than 10,000 companies, the quality of the work of the expert source, we can only guess that the actual number is and what tasks, issues or variables potentially able to determine which pages, or has not been able taken into account.

As shown in the panda update (name Google), the number of websites with power quality and editorials, unique places with less authoritarian thrown into the pot to get (based on the algorithm of support) that Google or other search engines to stop or punish those sites. So in order to mitigate the sanctions, the search engine to send auditors / quality control to evaluate the characteristics of the area, which keeps publishing vital research and / or important to their users.

Even though the battery of questions that will be used to evaluate the sites under the direction of the show is unique and exclusive, we know very little information from Matt Cutts told Wired Magazine as an escape:
  • If you find this site a credit card?
  • It would be convenient to take the medicines for children through the website?
  • Please note this site is power?
  • How would you rate the appearance of this site?
I think these problems can be classified or surgery (in addition to data from the black list of sites in Google Chrome) results, at least for Google adds another layer to manage the SEO. Regarding the editorial page and review the sanctions could be raised on appeal, if not, can be marked repression. On the other hand, if the function is the quality of the scan and assess the degree of websites that are sent to be disciplined, that if a person is in a bad mood (potential stress induced), or what happened during the investigation , vowed that no personal interest or bias in the location or type of site you are considering?

Should someone’s website who is (a) either oblivious to SEO or (b) doing their best to rank in a competitive market have all progress erased and be sent “to the back of the line” with a manual review penalty? While this may be a few questions and answers to a quality rater, on the other side of that site are vested hours and often famility from employees to feed, bills to pay to keep the business going and tons of debt hanging in the balance.

In short, how many people want quality, appraiser, the error to cancel online business or brick and mortar are limited as the only way to get cheap publicity (page) was found. Years ago, that the noblest intentions of quality, and DMOZ odor because it uses volunteers, who say there is no hidden agenda hidden. My question is twofold: (1) search of the jury (also known as Quality Control Act) attached to the same potential for corruption or to travel in DMOZ editors (2), and what you can do to protect the list of sites magazines?

reaction environment of Google (1) Do not make calls, focus on quality content and you will never go ;#@%#$; charts, as well as clear rules and other folders (2) the creation of high-quality content, the people around you ... Descriptive is first noted. How noble intentions, the markets are highly competitive and dynamically generated web giants like Amazon and others, and especially the fact that people rarely trash on the link to e-commerce, as well as a lot of competitive disadvantage.

With the creation of good content is the key to achieving the rank (and pass the control algorithms or manual) is much more complex SEO and online promotion is difficult days. I understand that Google and webmasters, in order to find a common denominator in order to ensure the quality and location of their salary. I therefore hope that the experts in quality, more human side to the market and ranking algorithms to the past or advertising, dynamic and competitive barriers (such as the construction of a link) in the noise transferred to Compare and press Enter.

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