IT Marketing: Establishing Credibility

Establishing credibility can be a bit challenging if you only have a couple of references. Ask your clients to put their references on their company letterhead and include specific examples about how you helped their business - saved them money, streamlined IT operations, etc.

If you don't have any references yet, you can get them by volunteering. Help out a couple of your favorite nonprofits and receive experience and references in return. This will be especially helpful if the nonprofit is well-known in your community.

Asking for a referral may be intimidating at first but it's easy. Always ask as someone's giving you a compliment. For example, if you walk in and hear, “This is amazing. Our remote offices can talk to each other and we cut down on $5,000 in leased line charges and we're doing it all over inexpensive DSL. You guys are terrific.” You can easily ask for a testimonial here; also ask if they know of anyone else who could benefit from your services.

Learn more about establishing your credibility when you read the full article (link above).

Added by Computer Consulting 101 Professional Kit