Wednesday, December 10, 2008

iPhone and Music

The iPhone application revolution has become the face of new technology in many more ways than one. Whenever a new invention is released, it is often followed by many smaller 'spin-off' ideas, which accumulate into other new useful releases as well. Most of the time, combining a pre-existing technology to the new invention does the trick.

In this case, the Apple iPhone is the new technology and the other is music. Apple created an amazing phone, a phone that many feel is ahead of its time. The top mobile phones don't even come close to what the iPhone is capable of. Google has recently released the G1, their answer to the iPhone. Sadly, it is not match. Google has even opened an app development market similar to Apple, but it will not prove to be as successful.Cell phones have been around for well over a decade and music for eons. But put them both together and you have an invention that is undeniably a trademark of the 21st century.

Combine cell phones with music and the internet and you've struck gold! This combination is widely being used in ways never before seen. But the iPhone now takes this even one step further. Today, artists can use the iPhone for promoting their music as well as their music videos. But it doesn't stop there, Artists can not only generate revenue from the sale of a song, but they can create an app that showcases unique content about their music. Dedicated music lovers would purchase the app just because they love the artist so much. And that's something that has never been done before in history.

Artists are using this revolutionary tool to spread their message, every way imaginable. One up and coming rock band, called Snow Patrol, has created an iPhone application - which showcases the lyrics of their newest album A Hundred Million Suns by sifting through interactive origami-like packages.

Other more established artists such as Nine Inch Nails are releasing iPhone applications, which feature the lead singer Trent Reznor's hand-picked favorite songs from the last 2 albums jam-packed into one iPhone application.

The list of artists currently taking advantage of this incredible opportunity is quite short today but will be ultimately endless by next year's end. With every album launch, public relation companies and marketing companies should collaborate to put together an application dedicated to the new album release. There is an unlimited amount of apps they could make if they realize the huge potential in iPhone apps. A study recently surfaced that rated the iPhone as the number one selling mobile phone in the world. The runner up was the razor which held first place for roughly three years. I'm sure we all remember the razor, upon its release it was the thinnist phone on the market. But, times have changed and so has technology. Apple has gone above and beyond the razor, and it is easy to see why the iPhone is regarded as the best in its class.

One website featuring this opportunity is AppCraver.com - the web's leading iPhone application news and reviews site, dedicated to featuring the best and latest additions to the iPhone application world. AppCraver has some of the best app reviews I have seen on the web. Most other app review sites don't even write their own reviews, they just pull their information from other sources.

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