IT Marketing: Using Your Elevator Pitch

To practice your IT marketing everyday, you need to develop an effective elevator pitch. Let's say you get on the elevator on the 20^th floor with a woman who is well-dressed and looks like an executive. The two of you begin talking, and she asks what you do. Your reply is your elevator speech. Here are a few good examples:

"I’m xxx with xxx and we make it our business to help small and mid-sized businesses learn how to get the best benefits out of their computers, the Internet and networking productivity."

"Our service team specializes in on-site business service and networking solutions. We also provide consulting in the areas of network development and ongoing maintenance."

Then, you hand out your business card. If this person or her company is having computer problems, she is likely to ask you some questions and will probably be giving you a call. By the time the elevator doors open, you've made a contact and, potentially, a sale.

Learn more about the all-important elevator pitch and how and when to deliver it in the complete article.

Submitted by Computer Consulting Kit