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Do you own a software consultancy? And do you want to really build solid relationships with your clients?
One of the easiest ways to do this is to offer long-term support contracts that focus on data protection including virus and malware protection, firewalls, encryption, power protection, and data backup. You need to get clients that are willing to sign long-term agreements with you if you want to get steady revenue. And one of the best ways to communicate the value of these agreements to your clients is by focusing on protection from debilitating, business-crippling computer viruses.
You need to communicate the importance of proactive maintenance to your software consultancy clients to protect them from unscheduled downtime that can cripple their businesses, hijack their networks, cause critical data loss, steal revenue, and even lead to catastrophic business shutdown and failure.
The following 3 tips can help you communicate the importance of virus protection as part of on-going maintenance to your valued clients… and encourage them to sign the long-term agreements you need to help you build relationships, revenue and your business.
1. Stay on Top of the Latest Computer Viruses. New computer viruses crop up almost every day, so make sure you’re informed of those that might impact your software consultancy clients. Viruses are so common and destructive that they make newspaper headlines as companies stop to address fast-spreading tech problems and warn other business owners and technology professionals. Pay attention to Web sites devoted to educating IT pros about the latest viruses. And use information – even horror stories! – you find to explain to your clients the importance of keeping their virus protection software up to date and the insurance your on-going maintenance agreements can provide.
2. Encourage Your Software Consultancy Clients to Follow Your Recommendations. Some of the most straightforward advice you can offer as your clients’ technology expert is to delete e-mail from unknown parties without opening it and to never, ever open e-mail attachments they were not expecting. In addition, stress that updating virus protection software on a daily basis is essential to protecting against catastrophic system failures and data loss. You need to explain to them why they need to update software constantly – again, with horror stories when necessary – and make overseeing this process an important part of your long-term maintenance agreements.
3. Remember that Some Computer Viruses Will Be Unavoidable. Even if your software consultancy clients keep their software up-to-date and follow all of your recommendations, some computer viruses will be unavoidable. Everyone will get zapped by a virus at some point. The good news is that when you are offering on-going, proactive support to your clients through maintenance agreements, you will be connected to your clients in a way that will allow you to jump on emergencies and minimize downtime. As a trusted technology advisor, you will be paid to walk your clients through the process of debugging a sick computer, or go on-site to solve bigger, more dangerous problems. Virus prevention is ideal; but when you build solid relationships with clients through on-going software maintenance contracts you gain a real understanding of their systems as well as develop a plan of attack that will help protect them from extended downtime, even when viruses hit home.
In this article we talked about 3 tips to help you communicate the importance of virus protection, so you can sell on-going agreements to your software consultancy clients. Learn more about how you can attract great, steady, high-paying clients to your software consultancy now at the attached link.
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