Yahoo buys RightMedia

As answer to Googles assumption of Doubleclick strengthens now also on-line portal Yahoo in things marketing technology.

On-line portal Yahoo took over the indicator market place RightMedia. So far the enterprise held already 20 per cent of the portions. The “New York Time” numbers the purchase sum on 680 million dollar. With the Deal Yahoo wants to offer competitor Google slogan, to which recently Doubleclick for 3.1 billion dollar in cash bought.

RightMedia operates the indicator market place RMX Direct. Publisher and indicator customers know there indicator places according to an auction principle en and ersteigern. Doubleclick had recently announced to want to develop a similar system.