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It 'been almost three years I wrote the original 3-series on how to optimize for Google;. After writing this article, some things certainly changed, while others have remained the same. Here Redux is designed to monitor the recent changes to Google. Note that it is not completely exhaustive list, this book would not have articles. Part 1 will discuss the basic SEO in place. combines lectures, updates and important consequences for algorithmic media.
SEO basics that do not really changed.
I'm not going to considerable depth in many areas of basic SEO. Most of them have not changed in any way. Here is a summary of my original article, How to optimize Google, which is still valid.
* The right words, because the research-oriented, it is always important. The focus has shifted easily in many cases it is difficult to avoid generalizations and focus on the long tail, and in particular places, but good keywords are still needed.
* Tag Title: Try 70 characters.
* Put your keywords in the text: the natural, and its objectives all done in what is useful.
* Thesaurus. You do not hear many people, but sprinkle in some synonyms for fun, because I think it can help in some cases
* Keywords: E 'as if the value had fallen to look at, but without a map, so that always helps. Just be sure to keep it clean. Keywords in file names
*: Is there any value here is aware, there is no abuse.
* Keywords in category Tag: always important, though, of course.
* Online Link: Even if you are, if you know how many times they look more natural.
* Site Navigation: Little has changed here. Google is more effective in finding complex JavaScript, which reduces the potential barrier, but always careful not to drive.
* URL Structure: dirty URL can be indexed, but the rank and users, if you keep it clean, thanks. Need help working days.
Basics of SEO has changed
* The Meta Description Tag
It 'really in the air. It depends on who you ask, but many believe that these conditions are no longer their position in the ranking of the effects of organic matter. In other words, it appears that a description often used by Google in the SERP. So if you think that will happen or not, there's no question it will be very important. Keep one on all sides, less than 160 characters and try out a few key words so that only when there is a sign of rank - can not hurt.
* Keyword Density
Ai is a bad word. I hope that the censorship. In short, do not worry. Write a great job with the objectives in a natural way and everything will be fine. No need for separation, counting and calculations. Want proof? Check the density of the 10 best places for almost every sentence - you probably do not have much correlation.
* Link Anchor Text
This is fun. Links to attract its first important sign of the half term has been part of the link anchor text is important. Today, although still useful, we certainly do not want to overdo it. The text, click once taboo can help with SEO, this time related to the natural contours. Bloggers and site owners who do not think about it, SEO is often simple, click here or send a field as anchor text, as if most people think of SEO friendly, but it is quite natural.
If you're in the middle of the link building campaign is the diversity of the law can not exclude this possibility, simply because the link anchor text is not exactly what I wanted.
Last Page SEO factors
In recent years, many changes. Here are a few words about the place, ignoring the original Google How to optimize the article was published.
Canonical Tag
In the spring of 2009, Google announced the creation of Canonical days. This is not news today, but it is a new and final version of this article.
Soon, this new (ish) days, you can just say, ignore Google and type in the URL in the URL to be aware of where they live. This is particularly useful for dynamic web pages and copying of content or use of tracking URLs and parameters. To use, just after a day on each page with different URLs, more permanent should be recognized.
Now when Google sees this URL http://www.example.com/product?trackingid=1234 they will ignore the extra parameters and instead treat is as simply /product.
Site Load Speed
For my part, I always thought that it plays a role locally downloaded ranking algorithm for a moment. announced almost exactly a year ago (April 9, 2010) Google, to understand the speed of your site ranking in search results. If I was right, and that Google has officially announced at the time, or that I was wrong, and my suspicions were correct - have not changed in any way, officially, that one of the factors that have been made. Speed Channel for a period of time algorithm is less than 1% of the research. I suspect the number is the same today. Independence means faster, according to the requirements of local customers, which means more sales - in this case, it can contribute to the classification, which means more customers. According to you as soon as possible.
SEO basics that do not really changed.
I'm not going to considerable depth in many areas of basic SEO. Most of them have not changed in any way. Here is a summary of my original article, How to optimize Google, which is still valid.
* The right words, because the research-oriented, it is always important. The focus has shifted easily in many cases it is difficult to avoid generalizations and focus on the long tail, and in particular places, but good keywords are still needed.
* Tag Title: Try 70 characters.
* Put your keywords in the text: the natural, and its objectives all done in what is useful.
* Thesaurus. You do not hear many people, but sprinkle in some synonyms for fun, because I think it can help in some cases
* Keywords: E 'as if the value had fallen to look at, but without a map, so that always helps. Just be sure to keep it clean. Keywords in file names
*: Is there any value here is aware, there is no abuse.
* Keywords in category Tag: always important, though, of course.
* Online Link: Even if you are, if you know how many times they look more natural.
* Site Navigation: Little has changed here. Google is more effective in finding complex JavaScript, which reduces the potential barrier, but always careful not to drive.
* URL Structure: dirty URL can be indexed, but the rank and users, if you keep it clean, thanks. Need help working days.
Basics of SEO has changed
* The Meta Description Tag
It 'really in the air. It depends on who you ask, but many believe that these conditions are no longer their position in the ranking of the effects of organic matter. In other words, it appears that a description often used by Google in the SERP. So if you think that will happen or not, there's no question it will be very important. Keep one on all sides, less than 160 characters and try out a few key words so that only when there is a sign of rank - can not hurt.
* Keyword Density
Ai is a bad word. I hope that the censorship. In short, do not worry. Write a great job with the objectives in a natural way and everything will be fine. No need for separation, counting and calculations. Want proof? Check the density of the 10 best places for almost every sentence - you probably do not have much correlation.
* Link Anchor Text
This is fun. Links to attract its first important sign of the half term has been part of the link anchor text is important. Today, although still useful, we certainly do not want to overdo it. The text, click once taboo can help with SEO, this time related to the natural contours. Bloggers and site owners who do not think about it, SEO is often simple, click here or send a field as anchor text, as if most people think of SEO friendly, but it is quite natural.
If you're in the middle of the link building campaign is the diversity of the law can not exclude this possibility, simply because the link anchor text is not exactly what I wanted.
Last Page SEO factors
In recent years, many changes. Here are a few words about the place, ignoring the original Google How to optimize the article was published.
Canonical Tag
In the spring of 2009, Google announced the creation of Canonical days. This is not news today, but it is a new and final version of this article.
Soon, this new (ish) days, you can just say, ignore Google and type in the URL in the URL to be aware of where they live. This is particularly useful for dynamic web pages and copying of content or use of tracking URLs and parameters. To use, just after a day on each page with different URLs, more permanent should be recognized.
Now when Google sees this URL http://www.example.com/product?trackingid=1234 they will ignore the extra parameters and instead treat is as simply /product.
Site Load Speed
For my part, I always thought that it plays a role locally downloaded ranking algorithm for a moment. announced almost exactly a year ago (April 9, 2010) Google, to understand the speed of your site ranking in search results. If I was right, and that Google has officially announced at the time, or that I was wrong, and my suspicions were correct - have not changed in any way, officially, that one of the factors that have been made. Speed Channel for a period of time algorithm is less than 1% of the research. I suspect the number is the same today. Independence means faster, according to the requirements of local customers, which means more sales - in this case, it can contribute to the classification, which means more customers. According to you as soon as possible.
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