Tuesday, April 26, 2011

New trends in the world of mobile technology

Suddenly, the new mobile technologies are discussed. Merchants fight for control of both cellular and microsites, I twitter a place, while others wonder what the trends. We compared the quick response codes (QR) in the vicinity of the file Communication (NFC). Which is better? And why?

Quick response codes: what are they? QR codes are two-dimensional bar codes as a model similar to a crossword puzzle out. You've probably seen, but I do not know what to do. traditional barcode can store up to 20 digits of information. QR Code can store up to 4,296 alphanumeric characters of information, even if only numbers. In traditional bar codes, QR Codes Act dedicated readers, but can also be loaded with a camera phone with the software needed for scanning can be read.

QR Codes are the wave of Toyota Denso subsidiary, founded in 1994 en.wikipedia.org/wiki/QR_code. Japan is a quick consumption, but the technology is successful only in recent years in the West. QR code is the ISO standard and Denso-Wave is incompatible with the use of patents without a license. - en.wikipedia.org/wiki/QR_code#License

How it works

The consumer will scan the puzzle from your camera phone, which was then to have the information on imported products, or may on the site, message box, e-mail, SMS or Instant. Technology in the opposite direction, passengers QR code on the phone, MMS, and get the most out of your boarding pass security controls and ports can be acquired. The possibilities are endless. View the guide bar codes for mobile devices: mobithinking.com/mobile-barcode-guide.

Near filed communication: What it is?

NFC is almost the same as a QR code, but in a different way. NFC is based on RFID technology that uses radio frequencies to transfer data. This is done per unit of device near (10 cm) the information that the sender or the system that day. Although the product area of ​​mobile RF devices used in magnetic induction to power a passive target. Once the tag is activated, it sends instructions to the phone, which points to open or send a text message, e-mail or instant messages.

How it works

The consumer is moving tag NFC phone on the table and information about nutrition and choose the m-coupon. The marketing department at the same time, the analysis of contracts and the surrounding area. At this time, interest in NFC is based on the possibility of complex tasks between devices focus driven to perform. The development and marketing hype, m-payment, which can pay for food by shaking the phone in his hand.

What to expect

The request for payment will take time to manifest. Banks, credit card companies, enterprises, carriers and handset makers vie for the control mechanism for the transfer of money - and there must be agreement on all the standard protocols. Android / Google and Apple to sell its intentions mobile NFC. Nokia to win, desperate, lost ground in the mobile market to Microsoft. Blackberry (RIM) and Visa are also involved, which is the assumption that the U.S. $ 1,130,000,000 (about $ R7.6162) mobile payments market in 2014. - www.mobiledia.com/news/82265.html

QR vs NFC

Although QR codes are not new, consumers still need to be trained in them - taking not only in South Africa, but in many Western countries, very poor. In addition, the software scans the content original devices for wide dissemination. These QR codes for cheaper and easier to use (such as tickets and vouchers) for mobile devices, and has many uses. What's more, the processor is much easier to use for consumers and the labels can be placed anywhere - can also be printed on flyers, special ink and consumer ilicon.
www.nearfieldcommunicationsworld.com/2011/01/05/35557/inside-and-kovio-add-nfc-support-to-ultra-low-cost-printed-rfid-tags/.

The biggest obstacle to the normalization of the NFC is wide acceptance by all parties. RFID technology is used in the NFC again (for example, QR codes), but this application requires that the material supplied in the mobile device manufacturers. This can happen when the mobile networks. The problem is that technology is more secure network SIM cards, and banks are also trying to generate income.

The verdict

While the two are not necessarily competitors, QR codes in their needs for training and equipment, even if he has managed to create in the warehouse and logistics. NFC is an easy to use for consumers and additional features. Strangely it has a lot of money hinders the standardization and adoption of NFC on the market.

Both can grow well together, but the chances are greater that the technology is the development of commercial applications, more attention. NFC QR codes can stifle the next five years. Note, however, client 80/20. While the giants are fighting for control technology, SMS modest, but 80% to 100% of the functionality of mobile phones to give ... Why do you think. I hope so. PS: Google has recently announced that begins with the Citibank MasterCard and a tree to pay for Android. There are exciting times. - mashable.com/2011/03/28/google-mobile-payments-android/

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