Who thought THIS was a good idea?

I won't link to the site, but you can read about it here.

Someone was able to conceive of this idea AND get others to help build it. I wonder how THAT conversation went?

"Hey, I've got an idea. Let's create a virtual world for little kids. They can get in there and meet other kids, and even 'get married' and have paper kids!"

"WOW! COOL! Let's DO it!"

What?

(Thanks to @smartinez for sharing that on Twitter today)