Positioning can affect almost all aspects of your business, but most particularly the rates you are able to charge. Your positioning decision is what establishes your competitors and influences the clients you will get when you are first starting your business.Positioning is about client perceptions. If clients see you as a top service provider, you can charge the highest rates for your services. If your positioning has put you up with the moonlighters, part-timers and other less established professionals, your rates will reflect it. Positioning influences the kind of client you can get as well as the following elements: the size of the client; the clients’ budgets; the type of work contracted; the kind and length of service contracts.Positioning and Business TypeIf your positioning is...