When you are engaging in IT sales and especially when you are selling to strangers, you can’t lead with products! Your point with IT sales is to sell you as a solution – “You, Inc.” – and sell your expertise.How Can You Add Value to Solutions? You can’t just sell ordinary products and rely on them to sell others on the true value of your company. And similarly, don’t sell only to customers that want to buy products and nothing else. When you don’t bundle in solutions and value-added services with product sales, you end up competing only on price. If you want to grow your company and be in it for the long haul, you need to figure out where, when and how to add value.How can you change your whole attitude with IT sales so you are not reaching “customers,” rather potentially very long-term,...